In an ever-evolving business landscape, brands across all industries must constantly look at new ways of doing business to remain relevant and successful. Redefining Retail equips readers with
invaluable guidance and a practical playbook to successfully navigate the complexities of today’s world.

The approach of the authors impressed me, as they effectively combined their real-world business expertise with authoritative academic insights. Kotler and Stigliano’s strategic framework is exceptionally well-crafted, and I will definitely recommend my teams to embrace it.

When all your points of distribution have a reason to be, the result is more than the sum of the parts. Anything less can risk creating confusion and disappointing shopping journeys.