Philip Kotler

Philip Kotler is a globally renowned marketing expert and author, hailed as the "Father of Modern Marketing." With decades of experience and countless publications to his name, Kotler has played a pivotal role in shaping the discipline of marketing as we know it today. His insights into consumer behavior, strategic marketing management, and market dynamics have been instrumental in guiding businesses worldwide. Kotler's enduring influence extends beyond academia, as he continues to mentor and inspire generations of marketers, entrepreneurs, and business leaders.